Supplements for Beautiful Skin and Hair｜Product Selection Guide

At a time when the beauty and health industry is developing rapidly, consumers are paying more and more attention to “beauty from the inside out”, and dietary supplements for skin care and hair care have become the focus of the market. Functional ingredients such as collagen, biotin, and Omega-3 are popular in beauty, e-commerce, and health care channels.

As a professional dietary supplements manufacturer, ComeHealth Group provides a wealth of skin and hair care supplements and OEM/ODM customized solutions for global customers. This article will provide clear procurement ideas and product recommendations for brand owners, distributors, and e-commerce platform operators.

Market Trend Analysis of Beauty Supplements

Internal beauty is favored by young people

The new generation of consumers pays more attention to improving skin and hair quality from the inside, rather than relying solely on external skin care products. Oral supplements are becoming a “new necessity” for skin care and hair care.

The female market is still the main force

More than 75% of users of global skin care supplements are women, especially consumers between 20 and 40 years old. This group of people are concerned about anti-aging, brightening skin, firming elasticity and hair care, and have a certain purchasing power and willingness to repurchase.

Gummies and delicious dosage forms are new trends

Compared with traditional capsules and tablets, “better” forms such as gummies, powders and drinks are more attractive to young consumer groups and increase brand stickiness.

The rise of vegan and clean labels

Labels such as plant-derived ingredients (such as seaweed DHA), no preservatives, gluten-free, and non-GMO are becoming the focus of the high-end market, suitable for the layout of the European, American, Middle Eastern, and Southeast Asian markets.

Purchase Recommendation: ComeHealth Hot-selling Skin and Hair Supplements

Hydrolyzed Marine Collagen Peptides Powder

Recommended keywords: anti-aging and firming, collagen supplementation, high absorption rate

This hydrolyzed marine collagen powder is the main product in the current beauty and nutrition market. Using low molecular weight collagen peptides, it is easier to be absorbed by the human body. It can be compounded with vitamin C, hyaluronic acid, coenzyme Q10 and other ingredients to further enhance the anti-aging and skin-beautifying effects.

Suitable channels: beauty brand extension line, beauty salon, e-commerce independent station, beauty gift box

Optional services: OEM/ODM formula customization, small cans or strip packaging, multi-flavor development

Market advantage: Collagen powder is a product with a very high repurchase rate, suitable for brand promotion category

Biotin Capsules with Collagen & Keratin

Recommended keywords: hair care and toughness, collagen support, complex care

This capsule combines high concentration of biotin (Biotin), hydrolyzed collagen and keratin (Keratin), improves hair quality from the root and promotes hair growth. It is suitable for consumers who seek strong hair, reduce breakage and hair loss problems. It also helps to improve sub-health problems such as cracked nails and rough skin.

Suitable channels: pharmacies, professional hairdressing brands, e-commerce platform nutrition products area, beauty and hair care brand expansion product line

Optional services: formula ratio can be customized, support plant capsules, private label design, bottle/box optional

Market advantage: compound ingredients are more in line with professional hair care trends, suitable for high value-added product development

Hair Skin Nail Vitamin Gummies

Recommended keywords: high-value dosage form, triple effect, female main product

This vitamin gummies combines nutrients such as Biotin, tocopherol (vitamin E), vitamin C, zinc, etc., fully supports skin gloss, nail firmness and thick and healthy hair. It is one of the most popular oral beauty products for European and American women. It adopts a soft candy dosage form, good taste, easy to take, especially suitable for young consumers aged 18-35.

Suitable channels: e-commerce platforms, beauty KOL co-branded brands, young women’s nutrition market, gift channels

Optional services: strawberry/blueberry/peach flavor customization, support private label design, independent packaging or bottled multiple solutions

Market advantages: cute appearance, good taste, high repurchase rate, suitable for brand promotion or hot-selling products

Glutathione Gummies

Recommended keywords: whitening and brightening, anti-oxidation, star ingredients

As a new generation of whitening and antioxidant nutrients, glutathione has received widespread attention from consumers in the Asian market, especially Southeast Asia, the Middle East and China. This product is in the form of soft candy, with good taste and easy to stick to. It is particularly suitable for the brand positioning of “brightening skin from the inside out”.

Suitable channels: cross-border whitening nutrition market, e-commerce independent station, Asian beauty brand, beauty gift box accessories

Optional services: Antioxidant ingredients such as vitamin C and α-lipoic acid can be added to the formula, and color/flavor customization is supported

Market advantages: The ingredients are highly topical and conducive to marketing communication; the dosage form is novel and helps to create brand differentiation

What Services Can ComeHealth Provide for B2B Customers?

• Full range of skin and hair supplements (capsules, powders, gummies, liquids, etc.)
• R&D team assists in formula upgrades or market customization
• Supports low MOQ small batch trial orders + fast delivery of large quantities
• Various packaging specifications: bottles, bags, boxes, individual packaging, and sets
• The factory has passed international certifications such as GMP, ISO, and HACCP, and supports global exports
• Professional sales & project docking team to help customers quickly implement product lines

Procurement Suggestions and Next Steps

• Clear target market and population: young women are suitable for gummies; beauty salons are suitable for collagen powder; mothers and infants/vegetarians are suitable for algae oil
• Enter the market from differentiated products: gummies and beauty powders are more visually attractive
• Develop private labels in combination with brand positioning: improve consumer memory points and loyalty
• Try orders first, then increase volume: ComeHealth supports starting small and adjusting strategies based on market feedback
• Long-term cooperation to create core SKUs: Make beauty supplements a main product line with high repurchase and high profits

Welcome to Contact Us for Samples

Beauty is not only about appearance, healthy and nutritious supplements are the sustainable way to skin care and hair care. For brands and buyers, choosing a skin and hair supplement product that is in line with market trends and has differentiated advantages can not only meet consumer needs, but also be the key to seizing the growth trend.

ComeHealth Group supports global customers in creating more competitive beauty and nutrition supplements with professional R&D capabilities, high-quality manufacturing standards and flexible cooperation models. Welcome to contact us for samples and cooperation plans, and jointly explore a new blue ocean of beauty, health and nutrition.