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In the dietary supplement industry, product diversification is an important direction of brand innovation. From traditional capsules to emerging gummies and powders, different supplement formats can satisfy the needs of consumers of different age groups. Among these, preferences are subtly shifting in the mind of younger consumers.
As more and more companies aspire to create the next best-selling health supplement brand, it is important to understand that the supplement format preferred by young people not only influences product design but also directly impacts market success.
Trends of Dietary Supplement Consumption Among Young People: From “Efficacy-Oriented” to “Experience-Oriented”
In the past, consumers primarily focused on the ingredients and efficacy of dietary supplements, such as iron supplementation, calcium supplementation, and immune system enhancement. Today, however, young people place greater emphasis on “experience” and “lifestyle fit.”
They want supplements not to be just health tools but products that can be integrated into daily life and bring enjoyable experiences.
Data shows:
- Over 70% of Gen Z consumers prefer supplement products that are “fun,” “convenient,” and “tasty.”
- In the past three years, the market growth rate of gummy supplements has been more than twice that of traditional capsules.
Comparison of the Characteristics of Three Common Supplement Formats
| Supplement Format | Vorteile | Benachteiligungen | Suitable for |
|---|---|---|---|
| Gummibärchen | Great taste, easy to consume, enhances user experience | Higher sugar content, limited ingredient load | Young consumers, women, first-time users |
| Kapseln | Stable ingredients, precise dosage control | Less engaging user experience | Adults focusing on efficacy |
| Pulver | High ingredient concentration, supports multifunctional formulas | Requires reconstitution, less portable | Athletes, consumers with specific functional needs |
The “snack-like experience” of gummies has become an important selling point for brands to attract young consumers; capsules are closer to a professional and scientific nutritional image; powder, due to its high concentration and customization advantages, is commonly found in sports nutrition and metabolic products.
Why are Gummies the Most Popular Supplement Format Among Young People?
- Superior Taste Experience
Compared to the discomfort of swallowing capsules, gummies not only taste better but are fun to consume.
- Benefits of Social Media Marketing
Gummies that are brightly colored and stylishly designed have higher chances of becoming “health-conscious trendy items” on social media.
- Combining Convenience with Habits
Young people generally choose the convenient, easily available supplements, and gummies fit perfectly into this fast-paced lifestyle.
How Can Brands Choose the Appropriate Supplement Format Based on Market Trends?
Therefore, when it comes to choosing supplement formats for B2B brands, attention should be given not only to market trends, but also to the target consumer group, characteristics of the formula, and feasibility of production.
- Vitamin gummies or beauty and health gummies can be recommended if the target customer is a young demographic that values taste and fun.
- If the product emphasizes scientific nutrition and precise dosage, capsule supplements better convey a professional image.
- For the sports nutrition or energy supplement market, powder products support highly active ingredients and flexible customization.
Come Health – A Trusted Dietary Supplement Manufacturing Partner
Als professioneller Hersteller von Nahrungsergänzungsmitteln with 20 years of experience, Komm Gesundheit focuses on providing:
Whether it’s gummies, capsules, powders, or emerging products like tablets and liquid beverage supplement formats, Come Health possesses comprehensive R&D and manufacturing capabilities.
Our products cover multiple functional areas, including:
- Beauty and Anti-aging Supplements
- Schlaf Gesundheit Ergänzungen
- Immune Support and Health Maintenance
- Weight Management and Athletic Performance
- Vitamin- und Mineralstoffpräparate
With advanced manufacturing processes, a rigorous quality system, and flexible OEM/ODM capabilities, Come Health offers a variety of supplement dosage forms. We are committed to collaborating with brands to create innovative, high-quality nutritional products, giving your brand a competitive edge.
Schlussfolgerung
Young consumers are redefining “health” and “supplements” in entirely new ways.
Whether it’s gummies, capsules, or powders, each supplement format has its unique advantages.
Truly successful brands find a balance between “scientific efficacy” and “user experience.”
Komm Gesundheit understands market trends and helps companies create the most competitive nutritional supplement products, from formulation to packaging.
